Année 1967

CHIPIE started on December 16th 1967, in Carcassonne, south of France, right next to the infamous medieval City. Jean-Michel Signoles, only aged 17, created the Chipie brand.

Carcassonne - Lieu de naissance de CHIPIE
Années 70
Année 1971

At first he customised vintage second-hand clothes imported from the US, before opening, 4 years later, his first production factory.

As early as the 70’s, the brand had developed a strong identity as one of the national leaders in denim.

However, as well as denim, it is also creativity and the development of labels that distinguish Chipie in jeans. Chipie was one of the first to feature their labels as more than just a means of identification. A label is designed and developed in accordance with the style of the garment and projects an idea or a theme.

Each garment has its own individual image, and this is what made the Chipie products with labels sewn on the outside so fantastically successful.
The label came out of hiding and, pioneered by Chipie, became an image-maker recognised by the consumer.

Patch CHIPIE animé
Junior CHIPIE - Hiver 2019
Année 1979

In 1979, the brand was already well established in France for women’s and men’s wear when the license CHIPIE JUNIOR was launched.

Années 80

In the early 80’s the brand started its development abroad.

First in Belgium and Italy and later became an international presence with mono-brand stores in London, Amsterdam and Tokyo.

Export international de la marque CHIPIE
Année 1985

This year, the brand also started selling stationery.

Année 1989

CHIPIE developed a new license of shoes.

Chaussures CHIPIE
Années 90

Other licences followed :

bags, small leather goods, watches, glasses, pens.

Année 1999

CHIPIE was integrated into the KIDILIZ GROUP and quickly restructured its children’s wear collection by developing BABY, KID and JUNIOR lines.

Logo Kidiliz group - Kidswear Fashion

Today CHIPIE is still the young girl’s best friend,  accompanied by her loyal Scottish.